Victoria Beckham Smiles in Rare Photo at Her London Store Event: Pictures

We spy a smile! The notoriously serious Victoria Beckham let loose on Wednesday, Oct. 15, inside her London flagship store, flashing several toothy grins as she greeted shoppers. 

The mother of four, 40, wore fitted jeans and a baggy black sweater with black stiletto boots for the visit. Beckham kept her long, wavy brunette locks down and wore minimal makeup as she wandered around the new retail space. 

David Beckham’s designer wife opened the new store on London’s Dover Street in September, and told Women’s Wear Daily that she had banned cash registers, which she considers “ugly.” Instead, guests will check out on an iPad. 

This is the former Spice Girl’s first official store. It spans three floors and 6,040 square feet. 

“There are a lot of people — the general public — who’ve continued on this journey with me, and I want everybody to feel welcome, whether they’re going to buy something, or whether they just want to come and check out the architecture," she told WWD in September. "And I really wanted people to get a sense of me the minute they walked through the door."

The ex-pop star released her eponymous fashion label in 2008.